#6 Identify a Unifying Symbol for Your Campaign
#14 Introduce the 4 Cs: Community, Comedy, Competition, Cause
Leatherback turtles, as big as your kitchen table, have been around for 100 million years. But they may have only 10 years left.
On nesting beaches in Costa Rica, populations have crashed from 1500 nesting mothers to just 50. Poachers, illegal fishing, and long lines are the culprits.
For 3 years, the Great Turtle Race offered fun competition to see which turtle would travel from Costa Rica to the Galapagos, and was picked up my several major news networks.
#20 Use a political cartoon to tell your story
Your cause needs to break through the modern day chatter of TV/Radio/Internet/Text Message and quickly communicate: "What is your Cause? Why Should I Care? What do you want me to do?" A good picture for your cause can do this.
#18 Tell your personal story in a blog (the media is always looking for stories)
Mark blogged his frustration about high school sports taking over other aspects of life. A WSJ reporter was aware of the trend and came upon Mark’s blog while looking for content. She reached out for a WSJ print story, followed quickly by Today Show coverage.
I’m Mark Breier, an investor, author, and paid speaker who, quite accidentally, has become an expert at successful activism. I’ve spearheaded causes ranging from charter schools, to stopping town noise and installing safety lights, to world campaigns to save leatherback turtles.
I led efforts to keep teen sports sane and ended up on the Today Show and in the Wall Street Journal. My campaign to save leatherback turtles was featured on CNN, Good Morning America and for several weeks on The Colbert Report. I’ve led local campaigns that win and achieve media attention and I want to help teach you how to do the same.